Op-Ed by Don Amador
5/31/15
After 25 years of working in the land-use arena, I
believe the single most important key to effective advocacy for the long-term
viability of OHV recreation on public and private lands is developing personal
and professional relationships with important stakeholders.
There are no short-cuts in the relationship building
process. Relationships with supporters,
sponsors, colleagues, agency staff, conservation/environmental representatives,
media, and legislative staff are developed over many years and even decades.
Here are the three main relationship building blocks.
Trust
Regardless of who you are dealing with, they must be able
to trust your word when it comes to confidentiality. Advocacy leaders must never breech that tenet
as it will tag you permanently as somebody who cannot be trusted. The degree of your effectiveness is directly
proportional to your ability to honor privileged conversations.
Credibility
If you expect to
become a reliable source for correct information, one should make every effort
to research a topic before offering information that may be factually
incorrect, misleading, or false. One
should resist the temptation, in an effort to appear knowledgeable, to supply
inaccurate information that may actually harm your position. In addition, the most successful advocates
have a core group of “advisors” where their ideas can be vetted.
Commitment
There are no silver bullets. The most common assumption
that new advocates make is that it will only take 1-2 years of a concerted effort on their part
to set everybody straight, correct all problems, and then get on, or in, their OHV of choice
and ride off into the sunset.
The stakeholders you interface with want to know that you
are committed to building a strong professional and/or personal relationship
with them. They want to know their
effort in this two-way process will not be a waste of time and resources.
If one adopts these three building blocks, they will find
that agency staff will be more likely to work with you on trail issues. After all, government officials are people
too and they have a lot of discretion when it comes to providing, or not
providing, high-quality recreational opportunities.
Sponsors and supporters will be more likely to fund your
land-use efforts. You will also find
conservation leaders more willing to work with you on joint projects that
directly enhance or maintain trail access and protect resources.
I believe these concepts, if adopted and put into
practice, will establish you as a credible leader and valued friend.
# # #
Don Amador is owner of Quiet Warrior Racing/Consulting
and is a contractor for the BlueRibbon Coalition where he serves as their
Western Representative. Don works from his
office in Oakley, CA and may be reached by email at: damador@cwo.com